UMG, the largest music company globally, has announced its decision to withdraw the music of its artists from TikTok this Wednesday, Jan 31st 2024, following the expiration of their current contract. The withdrawal comes from the unsuccessful negotiations to establish a new agreement with the platform.
“As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth,” the letter added. “How did it try to intimidate us? By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars.” – UMG
Here is a list of some popular Country artists and songs that have been be affected by this development:
